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Applied Marketing Tools

Course Code:
17AMN
Academic Degree:
doctoral
Study Programme:
Logistics and Transport Processes Control (P1041D040008)
language
czech, english flag
Form of Study:
full-time and part-time
Type of Course:
optional
Course Completion:
exam
Supervisor:
Ing. Petra SKOLILOVÁ, Ph.D.
v DB je chyba..
Supervising Department:
Department of Logistics and Management of Transport (16117)
Abstract:
• Currently used tools in the field of marketing • Selection of current areas of the applied marketing as energy saving products, social media, transport projects, education, financial products and public affairs marketing • Practical demonstrations and creation of projects with regard to target groups and marketing tools used